Posts Tagged Recruiting

Recruitment Ad Specials

Aug 12

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources, Social Networking, Social Site Recruiting

Saving You Money

There are some fantastic savings going around – all you need is a little guidance to find them. Several clients have taken advantage of the following offers:

Monster.com – Buy now and save, postings are only $125 each when you purchase a 10 pack. Don’t forget you have a year to use all ten.
Google Adwords – Get $100 free towards a new campaign – offer good for new Adwords users only.
Careerbuilder – $250 per posting – no minimum required.
Niche Postings – $289 per posting on the largest network of industry niche sites.
Print Advertising – Depends on the location but most papers are willing to offer a 20-40% discount.

Ad Club, a full-service leader in social recruiting and traditional recruitment advertising since 1987. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Human Resources, job posting, post a job, Recruiting, recruitment, Social Network Recruiting, Social Site Recruiting

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5 Recruitment Budget Tips

Jul 1

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources, Social Networking, Social Site Recruiting

A new fiscal year is starting which means you might be suffering from a case of the “Budget Allocation Blues.” Fortunately, this isn’t a terminal diagnosis, actually it can be looked at as a new beginning” or as the eternal optimist says, “It’s still possible to be a cockeyed optimist these days – you just have to be a little more cockeyed.” ~Robert Brault

There are a few ways to effectively recruit on a slimmer budget, here are a few options:

Outsourcing: Fewer people to do required tasks is a common problem facing HR department’s today. Outsourcing to a reputable recruitment agency is a great option. These agencies can handle all your ad placement, ad writing, market research, job postings, contracts negotiations, job fairs etc.. Make sure the chosen agency doesn’t have a laundry list of “extra” fee’s. There are a few agency’s that do not have additional fee’s and in this challenging economic environment, deals can be made to sweeten the relationship. The agency will free-up time for other HR duties without increasing the bottom line.
Social Networking: Using sites like LinkedIn, Twitter and Facebook provide a great way for recruiters to get in touch with prospective employees, former workers and others who might assist in finding quality applicants. Companies can use these sites for free and if set-up effectively, social media can be a great tool in the recruiting arsenal.
Job Board Aggregators: Placing your recruitment ads on sites like Indeed.com, Simplyhired.com will garner good results and they’re free.
Posting Jobs on Discussion Boards: This tool is primarily used with LinkedIn. You can post job openings for free within discussion groups. The group is already targeted towards your industry, if someone likes what they see, they can either apply or forward to a friend. Once again the power of networking is utilized.
Referral Program – A great motivator for employee recommendations; typically a company will offer a monetary reward or industry goods as the incentive. On average a solid referral program will fill 30% of positions. Requests for referrals should be specific with mandatory qualifications slated toward the qualifications of the above average. This will help filter applicants and prevents employees from referring unqualified people.

As company’s adjust to smaller budgets, the above mentioned options can help now and in more affluent times. Solid, cost-effective recruiting methods never go out of style.

Ad Club, a leader in social recruiting and traditional recruitment advertising since 1987. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Human Resources, job posting, Recruiting, recruitment, Social Network Recruiting, Social Site Recruiting

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Posting a job on Twitter

Jun 3

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources, Social Networking

Posting a job on Twitter is an interesting proposal – if anything the idea a job posting will be under 140 characters is appealing. As any recruiter knows the whole job board industry expanded much like sub-prime housing loans; a similar demise for the boards is well underway. However, in relation to Twitter, this social site has a large upside. A few reasons why your company should post job openings on Twitter:

Unlimited audience- with the right management a list of “followers” can be achieved rather quickly.
Industry Targeted Audience – A big drawback to job boards is the endless stream of unqualified applicants; a majority of your Twitter followers already expressed an interest in your company & industry (by following).
Geo-Targeted – A company with several regions or branch offices can start their own twitter account and attract followers in that area.
Cost – The price is right – as the big boards start to come down to reality in price, they will never reach free – hello Twitter. Some companies opt for outside management of their accounts which is still less expensive than one posting on Careerbuilder (should be less than $150 mo).
Re-Tweet – For the important positions you can “retweet” to keep the listing on top of the pile.

These are exciting and scary times for recruiting – we’re in between the newspaper collapse and over-saturation of job boards. Twitter offers a refreshing change and a great way to reach targeted applicants while keeping budgets low.

To your recruiting success,

Rick Walsh

follow me on Twitter

For all your social recruiting needs contact Ad Club Advertising – a leader in online and traditional recruitment advertising since 1987. Clients receive full agency services without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Human Resources, job posting, post a job, Recruiting, recruitment, Social Network Recruiting, Social Site Recruiting

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Job Posting Deals – Recruitment Specials

Apr 30

Posted by recruitmentblog in Finding a job

Economic advantages in the current recessive environment are sometimes hard to spot but they exist. Speaking with publications and websites everyday, I hear the key phrases, “Lets make a deal”, “business is slow so present your offer”, “I can make it happen” “Newspapers are making a comeback” OK the last one was a joke. The recruitment advertising environment is ripe for deal making so lets talk about a few available now:

HotJobs is one of the leaders in online job boards. Right now, they are offering 25%-off core products. If you catch them near quota time (much like buying a car at the end of the month) – 30-40% off is attainable.
Careerbuilder – Clients are receiving huge discounts – single postings can be purchased at 40% off published rate. Multiple postings are also discounted – retail rates are for those without a voice, ask and you will receive.
Monster – 3 (14) day postings for only $400 – a great option and you have all year to use the 3 postings. For those who want a longer web presence you can choose 3(60 day) postings for only $800.
Nurseweek – National Nurses Week is next week! A great way to say “Thanks” to your staff in the California edition of Nurseweek (w/Free pickup into Mtn West). If you’re in other regions, they will make a similar pick-up offer.
Accounting/Finance Industry Niche job postings… Only $295. Over 384k qualified candidates on 200 Industry Websites.
Need Resume Database Access? Monster 2-week Local resume access is regularly $650… now only $495.

These are just a few current offers, if you have a specific need that isn’t covered by the media listed above, let me know. The “lets make a deal” rules are in full effect no matter the pub or job site right now.

-Rick Walsh has worked for Ad Club since 2000. Ad Club Advertising has been the vendor of choice to place recruitment ads since 1987. Clients receive full agency services without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Add new tag, Human Resources, job posting, Recruiting, recruitment

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Free Job Sites Vs. Paid

Apr 1

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources

Job Boards are about as rare as cell phones – there are just too many. Over the past 3 years, the number of “minor” job sites has skyrocketed. The reason so many job boards exist is because they’re cheap to operate, provide a great means to collect emails, on-page ads and traffic generation.

So what’s the drawback of using one of the many “free” job sites? Will they hurt or help my company? It depends…

We place our client’s ads on many job boards, big and small. We avoid posting on free sites outside of Craigslist, Indeed & Simplyhired. The aforementioned sites are well established and have stop-gaps for quality control. As our parents told us growing up, there’s always a price (especially when something is “free”).

Over 20 years of industry experience has made us cautious for the following reasons:

Reputation Management – A growing concern because your web fingerprint doesn’t disappear, your whole online history is logged in some form or another. If you’re associated with a site that has several complaints about fraudulent postings, you could experience “guilt-by-association”.

Phishing - The act of illegally gathering information while posing to be reputable. Free sites rarely have any quality control practices for their postings, which makes them a perfect vehicle for phishing.

Posting Scams – There’s been a huge surge in fraudulent postings, mostly associated with work-at-home positions. Some current statistics indicate nearly 85% of work-at-home postings are misleading and only exist to collect a “registration fee” from the job seeker.

Brand Management – Goes hand in hand with reputation management; is this site worthy of your company’s name. Check out who has current postings on the site and see the quality of the postings (i.e. how well they’re written, type of contact info, do any postings say you’ll make 15K the first month etc..).

There are cost saving options to be found just be cautious when you receive a solicitation from a free jobsite.

-Rick Walsh has worked for Ad Club since 2000. Ad Club Advertising has been the vendor of choice to place recruitment ads since 1987. Clients nationwide receive full agency services and great customer service without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Add new tag, Human Resources, job posting, post a job, Recruiting, recruitment

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200 Million Reasons to Optimize Your Career Page

Mar 19

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources

(Note- I will only recite 3 or 4 reasons – due to time constraints and my attention span : )

The world of recruiting and SEO (search engine optimization) have collided. When you think how often we all use Google for anything and everything, it only makes sense that your job openings are also “in the mix”. There are nearly 200 Million job related searches on Google each month – an astounding figure when you compare that audience with your local newspaper (if they’re still open) and the average Job Board.

With these figures in mind, what is the search ability of your career page? Can your job opening be found on Google right now?

Most likely, if you search for RN positions in Des Moines, your competitors job opening appears at the top. Fortunately, the science behind SEO technology isn’t all that difficult. However, don’t trust any SEO provider that guarantees a #1 listing on the search engines. Even the best SEO companies only have 60% of the algorithm to achieve top rankings, Google keeps the other 40% hidden and to show you they have a sense of humor – the parameters to achieve top rankings are rearranged often (keeps everyone honest).

What kind of SEO options are available for you?

1) ApplicantBooster.com – Offers a service that takes all jobs listed on a company’s career page and makes each one search friendly. Jobs are scraped daily to keep content fresh. This service is well suited for a company that has several openings (10+). Cost is $895 per month, no set-up charge and you can cancel anytime.

2) Optimized Career Page – An entry-level product that places job openings on a “landing page” designed to look exactly like a company’s website. This landing page is optimized for your most important job openings and applicants are directed to either a contact page or into the company’s applicant tracking system. This option is best suited for a company that has a recurring need for 3 or 4 targeted positions. Price is $199 per month with a $499 set-up fee (1st month is free - cancel anytime). Here’s a description and example: Optimized Career Page

3) Entire Site Optimization – A definite commitment by a company to optimize their whole site. Price range can be from $2500 – 10K (depending on # of pages and site design). Here’s a good top ten list for picking an SEO firm.

As newspaper advertising comes to a close and job boards are in excess, the most targeted tool for finding candidates is the search engine – maybe these Google guys know what they’re doing after all.

Questions or Comments – Rick Walsh (rwalsh@adclub.com)

Tags: Human Resources, job posting, Optimizing Jobs, post a job, Recruiting, recruitment

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Tight Budget Requires Savvy Recruiting

Mar 6

Posted by recruitmentblog in Employment Economy, Finding a job, Human Resources

In these tough economic times, recruiters are faced with the ultimate catch-22 – Find talent without spending money – yikes! A one-two combination better left for those seeking out pain and discomfort. For everyone else, recruiters do have several inexpensive options that get results:

1. Free Posting – Ultimate option because it costs $0 – Ad Club Advertising currently offers new clients free “sponsored” postings on several top job search sites, such as Indeed.com & Simplyhired.com (no purchase necessary). The “sponsored” status puts your ad on the 1st page of search results – 75% of clicks occur on the 1st page.

2. Google Adwords – Creating an account is free and you can set your own budget. Simply create a 3 line ad and your “adword job posting” will show up on the first page whenever a job seeker searches your type of position (you can even pick the geographic area to show your ad). This option takes advantage of the 120 million + job searches on Google each month.

3. Craigslist – Post your job opening on Craigslist. Most cities are still free, if not the cost for large cities like LA or San Francisco are under $80.

4. Simplyhired & Indeed – Post Directly. You won’t receive, “sponsored” status like option 1 above, but the free exposure helps. Note – Indeed just passed Monster as the 3rd largest job search site.

5. SEO – You can have your company’s career page optimized so all job listings will be included in the Search Engines. Set-up fee’s range from $399 to $999. This is the booming trend among large corporations and anyone else than MUST take advantage of search engines – Go where the audience resides! I will discuss specific SEO options on upcoming post.

Contact me with questions: rwalsher@gmail.com

Rick Walsh – Recruitment Specialist since 2000

Tags: Human Resources, job posting, post a job, Recruiting, recruitment

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recruitment-blog.com

Recruitment Advertising Blog

Posts Tagged Recruiting

Job Posting Deals – Recruitment Specials

Free Job Sites Vs. Paid

200 Million Reasons to Optimize Your Career Page

Tight Budget Requires Savvy Recruiting

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