I attended Monster’s webinar about their new Social Network Package, interesting offer but there’s a catch.  The package includes public profiles on Facebook and Twitter, a Monster job feed to both sites and social media ads.  Anytime you have a monster posting, it will show up on your profile page automatically.  If you don’t have a monster posting, there will be no job feed.  The profile pages can be customized with a company logo, passwords and an admin interface will be provided to each client.

The “social media ads” apply to Facebook.  There’s a guaranteed 2 million impressions to help drive “fans” to your page with the use of a small banner ad.  The ad can be targeted by location, keywords, age, sex, education, work experience, etc..  This concept is similar to Google Adwords, anytime a Fan’s search matches your ads parameters, the ad appears.  This feature if very common today, but as the statistics show most people have “banner block”.  Only  approx. 15% of searchers click on banner ads.

The odd thing about this Social Recruiting offer is the fact that Monster doesn’t have a page on Facebook or Twitter?  Strange to push a product when the hosting company doesn’t have an active page (possibly a rush offer to keep up with the competition).

Pricing for the Monster Social Recruiting Solution:  $12,000.00 for set-up.  If you just want the Monster job feed – $1500.00 per site.  Additional social media ads can be purchased for $650.00 per 1 million impressions.

As mentioned above there are a few companies already offering similar packages.  Ad Club Advertising has a Social Recruiting Package that also includes LinkedIn.  You receive all 3 sites, custom profile pages, job feed that includes all your open positions and an optimized job blog so your positions can be found by the search engines. See Ad Club’s custom Twitter profile page.

Ad Club’s Social Recruiting Package price: No Set-up charge – $399 per month.  A-La-Carte pricing is available if you want 1 site or service.

The recruitment industry will see more and more social networking packages as this genre matures.  Recruiters can be discerning consumers, using price and results to find their perfect match.

A leader in online and traditional recruitment advertising since 1987.  Clients receive full agency services without paying added fee’s.  Please contact Rick with questions or for business inquiries: rwalsh@adclub.com

Tags: Human Resources, job posting, post a job, recruitment, Social Network Recruiting, Social Site Recruiting