Here’s a great article from Forbes.com that details the top 15 job boards overall and actual traffic metrics for the month of April. Both recruiters and job seekers will benefit from this information.
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The Best Way To Find (And Fill) A Job Online
Miriam Marcus, 05.26.09, 02:47 PM EDT
As the unemployment rate closes in on 9%, here’s a rundown of the top job-placement Web sites.
For nearly 9% of the working U.S. population, finding a job has become a full-time job–and the search is only going to get tougher.
The Web has come a long way in leveling the playing field for job seekers and employers alike. As the unemployed ranks continue to swell, throngs of displaced workers are looking to job-placement sites for salvation. In April, such sites attracted 57.2 million “unique visitors,” up nearly 50% from the same period last year, according to Nielsen, an audience-tracking firm. (The number of unique visitors, a common Web-traffic metric, is the total number of people who visited a site during a particular reporting period; anyone who visited the same Web site more than once during the period is not counted again.)
The three most popular sites–CareerBuilder.com, Yahoo! HotJobs and Monster.com–have been at this game for a decade. But in recent years a slew of new sites have sprung up and are stealing market share from the big three.
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Among them are aggregator sites, such as Simply Hired, Indeed, Snagajob.com and Beyond.com, which pull and reorganize postings from other job sites to make them easy to surf. “Many corporate companies post job openings on their own corporate Web sites, so aggregators knock out the necessity to go around from site to site targeting specific companies,” says Chuck Schilling, research director at Nielsen.
Certainly the rotten economy is driving demand for more job sites. But there’s a heavy psychological component at work here, too. Newer sites carry “the shiny-and-new syndrome,” says Lorne Epstein, recruiting expert and author of You’re Hired! Interview Skills to Get the Job, so even if another site does the same thing, there is a hope that a newer site will do it better.
With Nielsen’s help, we ranked the most trafficked job-placement sites using unique-visitor data from the month of April. In the top spot, Careerbuilder.com clocked in at 18 million unique visitors, up 4% from the same period a year earlier, thanks in part to an aggressive advertising campaign in sync with the failing economy. Yahoo! HotJobs came in at No. 2, with 9 million, down nearly 12%, followed by Monster with 8 million, off almost 5%.
Simply Hired “came out of nowhere” at No. 4, says Schilling, more than doubling its traffic year-over-year to 5.4 million visitors. In addition to compiling postings listed on specific company Web sites, Simply Hired offers automatic news feeds, social networking tools and salary information.
Two government-job sites, USAJOBS.gov and GovernmentJobs.com, came in at No. 6 and No. 14, with 2.8 million and 1 million visitors, respectively. Relative newcomer SnagAJob.com, aimed specifically at the hourly job market, clocked in at No. 9 with 1.8 million visitors. At the higher end of the spectrum, the subscription-driven TheLadders.com, which focuses on jobs paying north of $100,000 a year, ranked 12th with 1.3 million visitors.
